By Alan Hoffman, Executive Vice President, Global Corporate Affairs
March 1, 2015
Why Herbalife has been at the forefront of nutrition since 1980.
The spark behind the Herbalife dream
In 1980 Herbalife was the dream of founder Mark Hughes, who sought a healthier lifestyle and a better way to lose weight. Mark turned a small investment into a protein shake, and then into a company that was singularly focused on improving people’s lives.
Today, while much has changed, that singular devotion to improving people’s lives remains at the core of everything we do. And the protein shake that Mark created is now the global industry leader in a $10 billion meal replacement category.
What does Herbalife stand for today?
Herbalife is now much more than protein shakes. Our portfolio of nutrition and personal care products contribute to what has become a multi-billion dollar company operating in more than 90 countries around the world. Because of Mark’s dream and the leaders who followed thereafter, millions of people are now enjoying our products on a daily basis, and enjoying a healthy, active life. Furthermore, Herbalife has directly created thousands of jobs, and its operations contribute to the bottom line of hundreds of suppliers and vendors who employ thousands more. A team of international PhDs, doctors, scientists, even a world-renowned Nobel Laureate, work to ensure Herbalife products are backed by the latest nutrition science, and whole agricultural regions are benefitting from our demand for the very best ingredients. A new generation of entrepreneurs has been given the opportunity of achieving their dream. Independent Herbalife members and customers can work towards their personal financial and body goals, improve their lives, and help give thousands of vulnerable children a better start in life. It’s been an incredible 35 years.
The Herbalife commitment
Globally, the World Health Organization estimates that approximately 2.3 billion adults are overweight and more than 700 million are obese. Poor nutritional choices, limited access to healthy foods and ingredients, and low levels of physical activity have all contributed to these statistics. Herbalife is committed to changing this health crisis by offering high-quality nutrition, weight-management, and sports nutrition products at an affordable price in communities around the world. Experience has taught us that our unique one-on-one coaching with Herbalife members in a community environment provides the appropriate amount of personalized support that inspires customers to lose weight and live a healthier life.
Additionally, in a tumultuous period in which global unemployment and underemployment remains stubbornly high, Herbalife provides economic opportunities for people around the globe. With analysts predicting that youth unemployment will remain above 17% through 2016, the opportunity Herbalife offers people to earn additional income has never been more important.
How does Herbalife help?
Our direct-selling model enables hundreds of thousands of people to be true entrepreneurs, and the Herbalife Gold Standard consumer protectionsallow these same people to start their business knowing that we provide a 100% money back guarantee on the products they buy. Furthermore, they are fully supported by a corporate team of 7,800 people across 91 countries.
At a time of disruptive loss of manufacturing jobs that devastate communities, Herbalife is building manufacturing plants that create jobs and revitalize communities. We recently invested $130 million in a manufacturing plant in Winston-Salem, North Carolina that has created more than 500 jobs in an area that has suffered high levels of unemployment. Hundreds of people that once faced a bleak future, now look forward with confidence.
And it is not just those working in the new plant – it’s the local coffee shop whose tables are now full, and the barber who is now open on Saturday to accommodate the higher demand, and the local car dealer that is selling and servicing more cars to people in the neighborhood. The positive affect Herbalife is having on communities everywhere is profound, significant and impactful.
In an era when farming jobs are considered the province of a previous generation, Herbalife’s farmers thrive. Herbalife is the largest single buyer of soy in the U.S. and in Illinois and Iowa alone, our demand for soy has created thousands of jobs.
Herbalife has also made a long-term commitment to our communities. Our Casa Herbalife Program helps more than 120,000 children every single day by educating them on the importance of good nutrition and providing healthy meals and improved cooking facilities. The work we do with our Herbalife Family Foundation partners in more than 50 countries around the world gives vulnerable children a better start in life and helps them make better choices for their future.
Today, this is Herbalife
A company that is guided by the fundamental principle that doing good business means doing what is right for our customers, members and the communities in which we live and operate. To this end, we wake up intent on helping people improve their lives. This was Mark Hughes’ dream in 1980, and this is what we do every day.