By Luigi Gratton M.D., Vice President, Worldwide Product Marketing
Did you know that January was National Weight Loss Awareness Month in the U.S.? You probably had one or two New Year’s resolutions that meshed perfectly with that, since losing weight or getting into better shape is something to which many of us aspire.
There are many different ways to slim down and adopt a more active lifestyle, but in simple terms, it is a combination of improving what you eat and burning off the calories. The general consensus is that the optimal ratio for success is to focus 80 percent on nutrition and 20 percent on exercise.
Since the nutrition element is so important, figuring out the best option for you depends on your goals and personal preferences. One scientifically proven option for weight management is to use meal replacements as part of a healthy nutrition plan.
Not only are meal replacements effective, they are also very popular. In fact, the meal replacement category is worth approximately $4 billion in the US. and $10 billion worldwide. Our Herbalife Formula 1 nutritional shake, at the core of our nutrition philosophy, is our top seller by far, accounting for more than 30% of our total sales worldwide.
Did you know that the Formula 1 shake was Herbalife’s first product 35 years ago, and that its original core ingredients were then, as they are now, plant-based nutrients? That was decades before plant-based nutrition was trendy! Then, as now, Herbalife was at the leading edge of nutrition science with the formulation of our products.
Our original Herbalife Formula 1 shake wasn’t flavored but that didn’t stop our early members and their customers from embracing its nutritional benefits – two scoops of Herbalife Formula 1, plus eight ounces (240ml) of milk gives you 17 grams of protein, 21 vitamins and minerals,and fiber – essential nutrients for a healthy body. And it takes about five minutes to make. Not bad, right?
As demand grew, we realized flavored shakes would give our consumers variety and choice and keep things interesting. So in 1986 we introduced our first flavors – Chocolate, Vanilla, and Berry. Since then Herbalife has launched more than 25 different flavors globally, including Cookies ‘n Cream, French Vanilla, Dutch Chocolate, Wild Berry, Dulche de Leche, Mint Chocolate, Orange Cream, Pina Colada, and Café Latte. We also develop flavors based on regional preferences: In Russia you can get Melon, and in Brazil we offer Pineapple Mint. It’s a real taste sensation!
Besides Herbalife Formula 1’s fantastic nutritional benefits, there’s a benefit to your wallet as well. A breakfast burrito from Nutrisystem will run you about $4.29; Jenny Craig’s pancakes and veggie sausage will cost you $5; a McDonald’s McMuffin Combo Meal goes for $4.88; and a Starbucks latte and muffin is going to set you back $6.60. On the other hand, a Herbalife Formula 1 shake with milk and strawberries will cost just $3.58 – and at just 211 calories, that’s an incredible deal!
With such a rich history and real value, it’s easy to see why so many Herbalife members and customers enjoy Herbalife Formula 1 as a healthful option.In addition to providing the essential elements of a healthy meal without the extra calories of hidden fat and sugar, meal replacements reduce barriers to sticking to a diet by offering a simple, convenient, and healthy alternative. Not to mention that by incorporating meal replacement shakes into your diet, you’re instilling regular eating patterns, making meal planning easier, and increasing your accuracy of calorie estimation.
So, for a convenient and nutritious meal that will help you keep that resolution to become a better you – all year round – grab your 2 scoops of Herbalife Formula 1, fire up that blender, and treat your body to a healthy, balanced meal.
1 Extensive studies in the U.S. and by the European Food Safety Authority have demonstrated a cause and effect relationship between the consumption of meal replacements in substitution of regular meals in the context of energy restricted diets and reduction in body weight.